Google AdWords Beginners Course
£200 with a tutor
£100 studying by yourself
10 online lessons
Each lesson is 1.5h long
Structure of the lesson: theory, practice, Q&A session
Homework after each lesson which will allow you to practice on Google AdWords platform & to get confidence in using it
Placing ads in Google: how it works. Create an account in Google AdWords, set up your first campaign.
Search network campaign settings: how to build ad group, how to create a keyword list which will work, how to write a good ad which will catch they eye of a customer.
How to create Dynamic Search campaigns.
Display network campaigns: main differences from Search campaigns. How to build an ad group, how to define your target audience & not to waste your budget, how to write a good ad.
Budgeting: how to come up with a right budget. How to optimise budget efficiently in order to get the results you want.
Auction in Google AdWords & bidding strategies.
Account optimisation: what to do once your campaigns are running.
Remarketing: how to target customers who have visited your site before.
Google AdWords Editor: how to work with Editor.
Price per course is £200 to study with coach/ £100 to study by yourself
Email support throughout the course despite the tarif
All course materials are available for participants for 4 weeks after completing the course